When the worldwide web began, the internet was simply an informational tool – the yellow pages and an encyclopedia combined – and at the command of our fingertips. With the advent of online shopping, the internet became interactive where we could see a product online and by filling out a form and including our credit card, could buy it and have it shipped directly to our home.
The web continued to change and evolve; user-generated content made its debut and it caught on big. People started keeping online diaries of their thoughts, feelings and experiences and the blog was born. As all creations have a tendency to do, the blog continued to grow and has now developed into a strong marketing tool as well as an effective form of communication.
There are a variety of reasons for starting a blog, but these are the most popular:
o To Express Ideas, Opinions and Thoughts
o To Market or Promote a Product or Service
o To Establish Yourself as an Expert
o To Connect With Like-Minded People
o To Stay Connected with Family, Friends and Business Associates
o To Make Money
As a business tool, blogging can be used to establish yourself as an expert, connect with people interested in your expertise, market your product or service to those people and ultimately put money in your bank account. Blogs are often at the top of every Google search and can bring thousands of people to your website and business.
Although writing a blog may be relatively easy for many, optimizing the impact of your blog is a many fingered process. A blog is a website in itself and if you’re using it to promote your product or business, it needs to reflect the professionalism and approach developed on your webpage. Constant updating and search engine optimization are key to keeping your blog at the top of the different search engines. And ongoing submissions to blog hubs as well as internet directories will keep your blog “popping up” for related internet searches.
There was a time when having a website and paying for a service that made sure your key words would show up in a Google search was enough; now it’s imperative that your potential customers can get to know you, understand your expertise, and be able to quickly connect with your website or internet store. That’s the power of a blog.
Many people try to create and maintain a blog on their own; some are successful. But the majority of business owners are going to experts who can develop a professional search engine optimized blog, keep the contents updated and get the blogs submitted to hubs, directories and social bookmarks.
Keeping up with the ever changing technology of the internet is sometimes best left to the experts. But one thing is very clear – blogging has become a very important part of any good marketing plan.